Price and Marc Jacobs Store Essay

2 . Situation Analysis

3. 1 Marketing Combine Analysis

three or more. 1 . 1 Product

Marc by Marc Jacobs makes garments which include vintage parts with a modern twist, and are made refreshing for current trends. The brand name aims to concentrate on young adults having a style that is unique to other designers. The designer packaging range movements away from outfits found on the catwalk and more to ready-to-wear clothing, including luggage and components. Marc simply by Marc Jacobs as a brand ‘has fun with sharp meets, dresses, coats and dresses by infusing them with shiny bold shades and entertaining retro lashes winningly' (Smith 2011). Products usually require a lot of colours. A lot of pastels are being used, in particular greens and a melon. The product range consists of the next items:

Men| Women

Ready-to-wear| Ready-to-wear

Swim| Swim

Shoes| Shoes

Carriers and Accessories| Bags

| Wallets

| Jewellery and Accessories

three or more. 1 . 2 Price

The retail price range pertaining to Marc simply by Marc Jacobs fairs carefully to its competitors. Consequently Marc Jacobs adopts a competition-based charges, whereby a firm has some distinguishable characteristics to its key competitors. Although Marc Jacobs tries to set itself aside from its primary competitors such as DKNY, Calvin Klein and Gucci (Hoovers. com) there are similar qualities they discuss. Marc simply by Marc Jacobs has also described a tradition of pricing goods moderately high in order to maintain the prestigious and favourable graphic among the consumers. MBMJ does this since it wants to take care of the position that high end goods are expensive or moderately charged. Marc Jacobs's exceptional standing and top quality are therefore maintained based primarily in price. 3. 1 . 3 Place

Marc by Marc Jacob goods currently can be found at selected retailers in Sydney. In particular, they can be exclusively sold at the following stockist: Belinda in Sydney, Robby Ingham and INCU Town Men's/Women's inside the Galeries Victoria and Paddington. Marc simply by Marc Jacobs has also transferred...

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