Essay about Ikea- the Global Retailer Concerns

IKEA – THE GLOBAL RETAILER IKEA may be the planet's most successful global retailer. Established by Ingvar Kamprad in Sweden in 1943 if he was just 17 years of age, today the homefurnishing superstore has grown to a global cult brand with 230 stores in thirty-three countries that host 410 million consumers a year and generate product sales of €14. 8 billion dollars (±R141 billion). Kamprad himself, who continue to owns the private business, is rumoured to be the world's richest gentleman. IKEA'S target audience is the global middle school who is looking for low-priced yet attractively designed furniture and household things. The company applies the same fundamental formula globally. Open significant warehouse shops festooned inside the blue and yellow shades of the Swedish flag that provide 8 500 to twelve 000 items, from home cabinets to candlesticks. Make use of wacky promotions to drive targeted traffic into the retailers. Configure the interior of the shops so that consumers have to go through each office to get to the checkout. Add restaurants and childcare features so that customers stay as long as possible. Price the items as low as possible. Make sure that product design and style reflects the simple clean Swedish lines that contain become IKEA's trademark. And after that watch the results – customers who also enter the store planning to get a R280 coffee stand end up spending R3 500 on everything coming from storage units to kitchenware.

IKEA – PERISH WÊRELDWYE KLEINHANDELAAR IKEA can be moontlik die wêreld ze suksesvolste wêreldwye kleinhandelaar. Hierdie huismeubileringsuperwinkel wat in 43 deur Ingvar Kamprad vehicle Swede gevestig is bottom hy net 17 jaar oud was, het vandag tot 'n wêreldwye kultushandelsnaam met 230 winkels in 33 lande ontwikkel wat 410 miljoen kopers 'n jaar hanteer en verkope van €14. 8 miljard (±R141 miljard) genereer. Kamprad, wat nog steeds die private maatskappy besit, is na bewering die wêreld se rykste man. IKEA se teikenmark is expire wêreldwye middelklas wat aantreklik ontwerpte meubels en huishoudelike items wat laag geprys is, wil hê....

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