Case study Dissertation

I. Enchanted Kingdom: The Magic Has arrived

II. Executive Summary

A great " imported” image that got certified with the Foreign Theme Park Inc. was the main marketing point in the theory of Enchanted Kingdom that complied with international security standards, With AB cultural class as the target market to get to in line with all their goals. It invested heavily on assets to make this meet foreign standards, rides were imported from in another country and staff are qualified from Disney, USA. Initially, the entrance price i visited high end when it was catering to the high cultural classes in the country but following economic crisis it adopted sales strategies that cater to other interpersonal classes. � III. Backdrop

Enchanted Kingdom is the pioneer theme park in the area, boasting seven fantastic motif zones, and imported voyages and destinations. Enchanted Empire economic conditions prevailing in the late 1997 which the company deferred its development plans, facing problem like how to smooth out demand all year round?, how buyers avoid spending too much time awaiting the major voyages and how the park increase park presence. IV. Report on Related Literary works

Captivated Kingdom may be the pioneer amusement park in the country, promising seven amazing theme areas and brought in rides and attractions. It really is located in Sta. Rosa, Descuido, Philippines. It really is 26 miles away from Makati, It is a pleased member of the International Association of Theme parks and Destinations. It also acquired accredited together with the International Theme Park Inc. to ensure that it complied with worldwide safety specifications. Aside from its 21 tours and sights, all of which were imported in the United States, Germany, and Asia, there were a number of food outlets, specialty outlets and game titles centers. � To ensure their safety criteria all staff working in the theme park received " service” training from Disney, UNITED STATES. One of Enchanted Kingdom primary problems...

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