Bmw Project Proposal in Bmw Essay

JOB PROPOSAL

Strategies and Tactics Employed by BMW in Pricing, Development and Useful resource Utilization using Micro And Macroeconomic Theory

MBA Fulltime Sept. Consumption 2012

Course Module Managerial Economics

Program Co ordinator Ceyhun Elci

Posted by Saurabh Modi 3102870 -------------------------------------------------

Date 20th Nov. 2012 -------------------------------------------------

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Executive summary

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The project is about Bayerische Motoren Werke G. meters. b. L founded in 1917; Bayerische Motoren Werke AG is one of the Germany's Greatest and most effective car and motorcycle manufacturer in the whole world. With THE CAR, MINI and Rolls Royce are 3 of the best premium brand in the car industry.

In this project i possess analysis various factor related to micro and macro economics with their capital, market and budgeting structure. To have an better understanding about the various political, economic, cultural and numerous elements, i have usage of many offline and online database and I have also producing the use of Porter's 5 pushes mode, SWOT analysis and PEST examination.

BMW job rate is incredibly high it recruits 18300 employees worldwide. From 1917 till 2012 BMW carry on growing and till 2020 they may have their plan(Mission) to strengthen the worldwide best position in motor vehicle market by targeting to increase product sales to a lot more than 2 mil automobiles each year.

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STAND OF ITEMS

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Business Summary

1 . Introduction…………………………………………………………………………………………….

2 . Objectives………………………………………………………………………………………………. 3. 1 Assessment of macroeconomics conditions…………………………………………… 3. a couple of Analysis of microeconomic market structure……………………………………….. 3. 3 An evolution of risk management, capital structure and budgeting……… several. 4 A development of managerial strategy………………………………………………….

three or more. Methodology………………………………………………………………………………………….

four. Conclusion………………………………………………………………………………………………

5. References…………………………………………………………………………………………… -------------------------------------------------...

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