Aquarius: A New Isotonic Sports activities Drink In Asia Article

Aquarius(Sports Drink)

Background

Aquarius is actually a new isotonic sports beverage launched in Asia at the year 2012 by The Skol Company. Aquarius was launched in The japanese in 12 months 1983 as being a grapefruit tasting sports beverage as a response to compete to get market share with other isotonic sports drinks just like Pocari Sweat, H2O and 100plus. Aquarius was as well the official sports activities drink to get Olympics video game in Barcelona in 1992 and 2012. As 2 weeks . new kick off product in Asia, which need to produce awareness to allow consumer to be aware of and have an improved understanding about this product. Aquarius is not only an isotonic drink that is able to rejuvenate health yet also is made up of various nutrients such as Potassium, vitamins B3, B12, B6 and Guarana. Target Audience

Together with the knowledge of psychographic characteristics can be used to describe and identify buyers and prospective customers and to assist in developing approaches designed to charm to specific segments of the market pertaining to Aquarius. Aquarius is created to focus on sports and health cautious consumers while there is a increase in well being awareness while people are leading in a more overall health cautious behavior. Exercise had become a more regular routine and Aquarius is the right isotonic drink to replenish and crunch being thirsty after a great workout. Feelings and thoughts

Consumers are able to trust Aquarius as it is an item from a reputational refreshment company The Coca-Cola. The Coca-Cola have been a leading beverage brand in the market; with a good background background this created trust in its products. Aquarius is the official isotonic drink for Olympics 1992 and 2012. With such a huge event and being the official drink got proven it is value and gain trust in the market. Well-known athletic got consume Aquarius during the game had trained with trust on the rand name. Objectives and Measures

The objective of Aquarius should be to become the leading isotonic beverage in the market. Measures can be achieved by conducting personal interviews, emphasis group interviews or...

Bibliography: The Coca Cola Organization, 2012,[Online], available:

http://www.coca-cola.com.sg/beverage_benefits/aquarius.asp view on [13 The fall of 2012]

Rtbot, 2012,[Online], readily available:

http://www.rtbot.net/Aquarius_(sports_drink) approach to [13 November 2012]

Conteneo, 2012,[Online], available:

http://www.infodrinks.com/soft-drinks/sport-drinks/isotonic/aquarius/ view on [13 November 2012]

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